IMC 2023: Sessions

Session 1543: Ars Vendendi: Retail and Advertising in the Middle Ages, I

Sponsor:	Konstanzer Arbeitskreis für mittelalterliche Geschichte / Medieval Finance Network
Organiser:	Thomas Ertl, Friedrich-Meinecke-Institut, Freie Universität Berlin
Moderator/Chair:	Ulla Kypta, Historisches Seminar, Johann-Wolfgang-Goethe-Universität, Frankfurt am Main
Paper 1543-a	Retail and Advertising in the Middle Ages: An Introduction (Language: English) Thomas Ertl, Friedrich-Meinecke-Institut, Freie Universität Berlin Index terms: Economics - General, Social History
Paper 1543-b	Markets and Their Agents in German Towns (Language: English) Sabine von Heusinger, Fachgruppe Geschichte und Soziologie, Universität Konstanz Index terms: Economics - General, Social History
Paper 1543-c	Cosmas or Damian?: Medieval Healers between Charity and Commerce (Language: English) Gregor Rohmann, Seminar für Mittlere und Neuere Geschichte, Georg-August-Universität Göttingen Index terms: Economics - General, Social History
Abstract	For a long time, the Middle Ages were considered a period of a regulated economy with few market relations. This image has changed in recent decades. In two Ars Vendendi sessions we want to show that the commercialisation of medieval society also led to sellers fighting for market share, using methods of advertising and marketing. In this first session we want to present introductory thoughts on the topic, point out the role of intermediaries, and introduce the working field of doctors and healers.