IMC 2023: Sessions
Session 1643: Ars Vendendi: Retail and Advertising in the Middle Ages, II
Thursday 6 July 2023, 11.15-12.45
Sponsor: | Konstanzer Arbeitskreis für mittelalterliche Geschichte / Medieval Finance Network |
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Organiser: | Thomas Ertl, Friedrich-Meinecke-Institut, Freie Universität Berlin |
Moderator/Chair: | Ulla Kypta, Historisches Seminar, Johann-Wolfgang-Goethe-Universität, Frankfurt am Main |
Paper 1643-a | Bargaining and Language Skills: Communication Strategies of Late Medieval Merchants (Language: English) Index terms: Economics - General, Social History |
Paper 1643-b | Siste gradu, optime lector: Advertisements for Rhetoric Courses at Universities in the Holy Roman Empire (Language: English) Index terms: Economics - General, Social History |
Paper 1643-c | Advertising and Selling Incunabula (Language: English) Index terms: Economics - General, Social History |
Abstract | For a long time, the Middle Ages were considered a period of a regulated economy with few market relations. This image has changed in recent decades. In two Ars Vendendi sessions we want to show that the commercialisation of medieval society also led to sellers fighting for market share, using methods of advertising and marketing. This second session will focus on haggling and other sales techniques, as well as on the particular fields of the university and book printing. |